Redesigns

Redesigns

Redesigns

A rebuild for the site that no longer matches the business, without losing the rankings it has earned.

Teams with a site that works but looks and feels years behind the company. Often a site with good search traffic that nobody wants to put at risk.

Sites with years of search traffic

Brands after a rebrand or merger

Teams leaving an old CMS

Priced as a business website

from

£18,000

Typical timeline

6 to 8 weeks

What’s included

On handover

Audit and URL inventory

Figma file with every page and state

Migrated content and media

Tested redirect map

Live site on your domain

Eight-week ranking report

Search and analytics audit

Search and analytics audit

Which pages bring traffic and leads, which keywords they hold, and what must survive.

Full URL inventory

Full URL inventory

Every live URL mapped to its new home before a single page is designed.

Content audit

Content audit

What to keep, merge, rewrite or retire, agreed page by page with your team.

New design system

New design system

Fresh art direction and page designs, built from your current brand or a new one.

Content migration

Content migration

Posts, case studies and products moved across with their images and metadata.

Redirect map

Redirect map

Tested 301 redirects for every changed URL, checked again on launch day.

Ranking watch

Ranking watch

Search positions and traffic tracked for eight weeks after launch, with a report.

Eight weeks, phase by phase

A typical plan. We confirm exact dates in the proposal, before any work starts.

A typical plan. We confirm exact dates in the proposal, before any work starts.

Audit

Audit

Weeks 1

to 2

Analytics, search data and every live URL, so we know what the site is worth today.

Structure

Structure

Weeks 2

to 3

New sitemap and the content plan: keep, merge, rewrite or retire.

Design

Design

Weeks 3

to 6

Art direction and page designs, reviewed in the browser as a prototype.

Build and migrate

Build and migrate

Weeks 5

to 8

New build, content migration and the redirect map, tested together.

Launch and watch

Launch and watch

Week 8

Launch day checks, then rankings watched for eight weeks.

W1W2W3W4W5W6W7W8
Week 1

Questions,

answered

Something else on your mind? Ask the people who would build it.

hello@valden.studio

Will we lose our Google rankings?

Not if the redirects and content are handled properly. We map every URL before design starts and watch rankings for eight weeks after launch. Small dips in the first fortnight are normal and recover.

Can you keep our current brand?

Yes. Many redesigns keep the logo and colours and change everything around them. If the brand needs work too, we can do both in the same project.

Do we have to move platform?

Only if the current one is holding you back. We often move sites from older WordPress themes to Webflow or Framer, but we can rebuild on the platform you have.

What happens to our blog posts?

They come across with their images, authors, dates and URLs. Posts that no longer earn traffic can be merged or retired, with redirects.

Start with a

30‑minute call.

Tell us about the site you have and the one you need. You get a written proposal with a fixed price and dates within a week.

Replies within one working day

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