Ran the web team at a Manchester publisher for nine years before starting Valden. Still art-directs every project and reads every line of copy before launch.

Chooses the platform, sets up the content model and reviews every pull request. Happiest when a client edits the site without calling us.

Leads design on hospitality and retail projects, including Casa Ondara. Works out the booking flow before she draws the homepage.

Twenty years in agency and in-house marketing. Writes the proposals, runs the first workshop and keeps the fixed price fixed.

Builds the CMS your team actually uses and trains them on it. Keeps a running list of every edit a client finds awkward, then fixes it.

Has built eleven Shopify and headless stores with us, from Maison Verel to the Strade drop pages. Tests every checkout with real cards.

Designs how pages move, from scroll timing to hover states. Previously in broadcast graphics, so she cares about the frame rate.

Looks after every site on a care plan: updates, monitoring, reports and the small changes that arrive on a Friday afternoon.