The clothes looked considered in the shop and ordinary on a phone.
Oren sells a small range of tailoring and knitwear. Its old theme squeezed every photograph into the same square and buried fit notes under tabs.
Scope
Store redesign, lookbooks
Redesigns
,
E-commerce
,
Brand & motion
Platform
Shopify
Timeline
12 weeks
Team
Art director, designer, two developers
Editorial lookbooks that shop, and product pages that answer fit before price.
Full-bleed lookbooks with shoppable looks, a fit guide drawn from the tailor's own notes, and a redesign tuned for the phone first.
The live site
+46%
mobile conversion
The outcome
Mobile conversion rose 46% in the season after relaunch, and size exchanges fell.
Size exchanges down by a quarter
Lookbooks drive one visit in three
Product pages built from one flexible template
