Twenty-eight clubs, twenty-eight versions of the timetable, and joining still meant a visit.
Each club ran its own page with its own prices. Members could not book a class from their phone, and most joiners still signed up at reception.
Scope
Redesign, class booking
Redesigns
,
Websites
,
Care & growth
Platform
Webflow
Timeline
12 weeks
Team
Design lead, designer, two developers
One club template, a live timetable and a joining flow that takes four minutes on a phone.
Webflow CMS for clubs and classes, timetables pulled from their booking system, and prices kept in one place so offers change everywhere at once.
The live site
+52%
online memberships, first quarter
The outcome
Online memberships rose 52% in the first quarter, and reception time went back to the members.
Joining flow under four minutes on mobile
Club pages generated from one CMS collection
Rankings held through the migration
