A new electric motorcycle, no dealers yet, and a launch date already announced.
Arkel needed riders to understand the bike, spec it and book a test ride online, without a showroom to fall back on.
Scope
Launch site, configurator
Websites
,
Brand & motion
Platform
Next.js + Sanity
Timeline
16 weeks
Team
Design lead, motion designer, three developers
A launch site that sells the ride, and a configurator the engineers signed off line by line.
Next.js with Sanity for the content, a real-time configurator for colour, battery and seat, and test-ride booking tied to the regional calendar.
The live site
6,400
builds configured at launch
The outcome
Launch week brought 6,400 configured builds and a test-ride waiting list in every region.
Test rides booked out for six weeks
Configurator finished by 41% of starters
Pricing updates go live from Sanity
They built a configurator that our engineers trust and our customers actually finish. Launch week was the quietest week we had.”
“
