The queue was out of the door by eight, and half of it was waiting for the same loaf.
Kiln & Co had a lovely brand and a website that only listed addresses. Regulars wanted to order ahead; the shops wanted to know how much to bake.
Scope
Website, click-and-collect
E-commerce
,
Brand & motion
Platform
Shopify
Timeline
10 weeks
Team
Designer, two developers
A Shopify store built around the shop you collect from and the time you want it.
Collection slots per shop, a daily menu the bakers update before close, and a brand refresh that brought the paper bags and the website closer together.
The live site
31%
of weekday orders now click-and-collect
The outcome
Within six months, click-and-collect made up 31% of weekday orders and morning waste fell.
Daily menu updated by the shops themselves
Bake quantities planned from next-day orders
Collection in under a minute at the counter
