Customers bought one mug to try, liked it, and never came back for the set.
Hollin makes everything by hand in Stoke. The old store listed 140 products in a grid with no way to see how they worked together on a table.
Scope
Shopify store, brand
E-commerce
,
Brand & motion
Platform
Shopify
Timeline
9 weeks
Team
Designer, developer, photographer
Sets first: build a table, see it styled, buy it in one go.
A set builder on Shopify, styled table photography for every glaze, and product pages that explain the clay, the kiln and the care.
The live site
£92
average order, up from £64
The outcome
Average order value rose from £64 to £92 as sets became the default way to buy.
Four in ten orders are now sets
Glaze pages photographed in one consistent light
Returns down after care notes were added
