Every drop needed a developer, a week of tickets and a nervous launch morning.
Strade sells in limited runs. The old theme could not handle a drop page, a countdown and a surge of traffic at the same time.

Scope
Headless store, drop pages
E-commerce
,
Care & growth
Platform
Shopify + Next.js
Timeline
10 weeks, then monthly care
Team
Designer, two developers, care lead
Every drop needed a developer, a week of tickets and a nervous launch morning.
Strade sells in limited runs. The old theme could not handle a drop page, a countdown and a surge of traffic at the same time.
A headless store with drop pages the team builds from Sanity blocks in an afternoon.

Shopify for the catalogue and checkout, Next.js for speed under load, and a page builder made of the pieces Strade actually uses.




11 days
to sell through the spring drop
The outcome
The spring drop sold through in 11 days with no developer on call.
Drop pages built in an afternoon
No downtime at the 9am rush
Care plan covers every release since

Every drop page now goes live from Sanity in an afternoon. No tickets, no developer on standby, no drama.”
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