Buyers wanted a price in minutes. The website offered a contact form and a three-day wait.
Atlas moves containers between the UK and the continent for 900 businesses, but its site read like a 2012 brochure and every quote started with a phone call.

Scope
Redesign, quote tool
Redesigns
,
Websites
Platform
WordPress
Timeline
14 weeks
Team
Strategist, designer, three developers
Buyers wanted a price in minutes. The website offered a contact form and a three-day wait.
Atlas moves containers between the UK and the continent for 900 businesses, but its site read like a 2012 brochure and every quote started with a phone call.
A rebuilt WordPress site led by an instant quote for the five lanes that matter most.


2.1×
qualified quote requests
The outcome
Qualified quote requests more than doubled, and the sales team now starts from a priced enquiry.
Indicative quote in under two minutes
Lane pages rank for their routes
Sales calls start from a priced enquiry