A fragrance house selling online like a pharmacy, price first and feeling last.
Most visitors came from a phone, read nothing and left. The product pages were a bottle, a price and a block of notes.
Scope
Shopify Plus store
E-commerce
,
Brand & motion
Platform
Shopify Plus
Timeline
12 weeks
Team
Art director, designer, two developers
A mobile-first Shopify Plus store that sells each scent by its story before its size.
Art-directed product pages, a scent finder in four questions, sample sets at checkout and a boutique feel carried into every template.
The live site
3.4%
conversion, up from 1.9%
The outcome
Conversion rose from 1.9% to 3.4%, with sample sets now in one order in five.
One in five orders adds a sample set
Mobile bounce rate down by a third
Twelve product templates, one design system
Valden understood that a fragrance is sold by feeling first. The store reads like our boutique and converts nearly twice as well.”
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